Issues with the old design: Lack of visual hierarchy: T he structure of the page lacked visual hierarchy —from the size of the navigation banner to the hero image, buttons, blurbs and icons. The lack of hierarchy caused users to consume less
      I designed the flow and ui of the new Intercom blog. I explored various homepage layouts and article pages that would make it easier for the user to discover content from different verticals. The top navigation remains sticky throughout the
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      I paid close attention to hierarchy, typography and illustration in order to create a connected and organized experience. To increase visual impact and give the homepage a sharper point of view, I focused on one lead article, followed by se
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      The redesign creates hierarchy within articles, allows users to consume more articles at once, and allocates space for Intercom product branding. The sticky nav allows users to quickly navigate from one vertical to the next. Having "newslet
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